Essendon's alter egos were on show this week in the lead up to the announcement of the co-major partnership with Kia Motors.

Mark “40 cent” Thompson, David “Z-dogg” Zaharakis, Lil Jake “Bow Wow” Melksham and David Myers were all in on the act, re-making the famous ‘Grandmaster Flash’ advertisement to celebrate the partnership between Essendon and Kia Motors.

Watch the Grandmaster Flash here on BomberTV ?

In recognition of the major sponsorship announcement, Bomber fans can head to Southern Cross Station (in the main thoroughfare at the corner of Bourke and Spencer Street) this afternoon for their chance to win a double pass to the 2012 Australian Open Men’s Final.

All you have to do is guess the number of footballs in the Kia Optima vehicle with Essendon players Jake Carlisle and Alex Browne before 4.30pm tonight for your chance to win. To enter, SMS to 0447 249 387. Entries have now closed.

Only the first entry per person will be accepted with the winner to be announced via Twitter and Facebook at 5pm.